One club door closes, a thousand app doors open
We’ve had to say goodbye to a few things this year in the UK … Brexit was our intention to divorce from the EU, Willy Wonka star Gene Wilder who many of us grew up with sadly died recently, and now, the fall of Fabric London, hot on the heels of its northern counterpart in Glasgow, The Arches.
The two mega clubs didn’t go without a fight however, with supporters for them to stay open taking to social media in similar campaigns (#savethearches #savefabric) which both failed to influence the decision made by authorities.
But… will they really be missed by the masses? We can get our clubbing fix by heading on a cheap flight to the white isle. Here in the UK, there seems to be a shift in how we spend our entertainment dollars.
In the UK, the format for music/clubbing used to be straight forward - mega clubs in the big cities, a handful of festivals up and down the land; Reading, T in the Park and Glastonbury as the anchors, and everything else was overspill.
Now with the rise in standards across pub-land in the UK with the introduction of gourmet kitchens and extended licence hours, a seemingly never ending stream of Facebook invites to a new pop-up festival, and apps that give you instant access (with discounts) to the best deals and experiences that are customised to your night out and the company you will be with, it is fair to say we have a lot of choice.
What’s also been noted is how apps such as Tinder, Design my night, Hype and Judo are beginning to pull in multiple facets to their offering - it seems all platforms are looking to be ‘the one’ which connects you to others and gives you the best shot at having the perfect experience/night.
In truth, the motive for most apps is to win the data race to offer up targeting to advertisers and promoters, so be wary of the ease of surrendering your social media details to ‘login’ to a new app.
Thinkers.
