Community Management
Social media provides a golden opportunity unlike any other marketing channel to have real time, on the pulse engagement with your audiences and prospective customers.
DigitalParade use specific tools to ensure that your content is published at the best possible times to reach your audiences. We then observe responses and look for opportunities to have conversations with audiences who may be engaging with your content, or speaking about similar themes.
This level of ‘always on’ contact that customers can have with you ensures that your brand is viewed as personable and human. It also provides an opportunity for agile responses to real world events, that we’ll keep on top of by tracking the latest trends that relate to your core topics of interest.
Community management is where CRM really kicks in also. DigitalParade will escalate any customer issues that you may or may not have been aware of otherwise, and present you with an opportunity to resolve and delight your customers, as well as up sell on to prospective ones.
