New York - New year for Advertising
New York Advertising week is upon us, and DigitalParade are in attendance to hear from the top brass from around the industries to get their cut on where the market and consumers are at in terms of having a genuine ‘digital conversation’ with one another.
The series of events over the course of the week aim to take a macro-look at the changing consumer behaviours and the technologies that are enabling them to absorb (and discard) content and brand information like never before. A top-down view will be given of a range of key topics such as; the convergence of display and search ad buying; how brands are dealing with consumers in a mobile world and; how programmatic can stitch it all together… maybe.
We’ll be hearing from the likes of R/GA and Isobar from the agency world; top global brands such as Amazon and AOL, The game changing platforms that are driving the new consumer behaviour, Facebook and LinkedIn (of course), as well as getting the take from Media and broadcast superpowers such as The Wall Street Journal and ESPN… oh, and Snoop Dogg is going to be there too - excellent.
Tune in to #AWXII and follow us on @DigitalParade_ and/or @BIMA to stay up to speed with the events throughout the week. You can also check out www.advertisingweek.com
Thinkers.
