The Future of Music
With summer around the corner, and the music festival season to accompany, we hosted a panel event in Glasgow’s ‘The Record Factory’ alongside co-sponsors The Agency Works and BIMA, to explore ‘The Future of Music’.
Launching BIMA GLA #BIMAThirstday
February 25th saw the launch of BIMA Glasgow with the first #BIMAThirstday. Attendance figures at The Drygate brewery swelled above 130, made up of Glasgow’s best and brightest in the digital marketing and creative industry.
#AWXII (1/3) - Advertising Week New York - key learnings
As we near the end point of #AWXII New York, we reflect on the key themes that have come to the fore, and the areas of focus (or re-focus) that marketers should be diverting their attention towards as we enter the next year of consumer engagement planning.
#AWXII (3/3) Advertising will become more intelligent to aid brands be more relevant
John Nitti of Zenith Media, outlined that going forward, programmatic advertising will be aided in a broadcast context, with a new focus on pulling the data inventory of broadcast programs, making this available to agencies to leverage going forward.
#AWXII (2/3) - Give your customers a consistent & connected multi-channel experience
“User journeys are no longer A-B, they are interrupted by new entry and exit points that never existed before”, tells Jim Butler, President at Isobar, at the Getty Images stage at B.B. King on 42nd Street.
New York - New year for Advertising
New York Advertising week is upon us, and DigitalParade are in attendance to hear from the top brass from around the industries to get their cut on where the market and consumers are at in terms of having a genuine ‘digital conversation’ with one another.